I don’t know who wrote the copy for these Yamaha ads from 1992-93 (which I recently tracked down in some old guitar magazine issues) but they were a marketing genius. These ads are informative and fun, and they lodged themselves in my brain immediately when I saw them as a kid, staying there for the almost 20 years since then.
Observe this brilliant piece for the RGZ (Guitar School, September 1992)
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Aaaahahahaha. Or what about this, for the super-cool-but-where-is-it-now Weddington (Guitar World, July 1992):
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Or, to bring things back around to the shreddier end of the spectrum for a moment, this Pacifica ad.
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And the APX acoustic isn’t left out. Behold! (Guitar Player, May 1993)
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